Public Relations

Is Your Branding Strategy Working For You?


If you are using social media in your branding strategy, you will want to make sure that it is working for you and meeting your needs. Our social media marketing agency in Chicago IL is here to help you make a branding strategy that takes your social media impact to the next level. Here are five things you can ask yourself right now to gauge how well your current strategy is working:

  1. Is your business being set apart from the competition- your marketing needs to be set up so it is setting you apart from the competition and is helping you get noticed.
  2. Does it meet the needs of your target audience- your branding strategy needs to capitalize on what features and services you offer and how you can help your customers.
  3. Does it emphasize the unique features of your brand- there has to be something that sets you apart, whether it is prices, quality, selection, warranties, or something else.
  4. Is the experience with your brand memorable- the branding strategy that you use for your business needs to be one that helps customers remember your brand.
  5. Is it consistent with everything in your business– everything you say and do in relation to your brand needs to convey the same message and carry the same tone.

Contact Us for Help

If you need help with your branding strategy, be sure to give us a call here at Paul Gregory Media. Our social media marketing agency in Chicago IL is here to help you through the entire process, so you can be successful no matter what your niche market or industry may be. We have years of experience, so call us today to see what we can do for you!

Public Relations

Getting Good Car Insurance Quotes

By R Daniel Williams

Accidents happen. You can never really tell when it can strike and we all know that it always is best to be safe rather than sorry. If you have just bought a new car or if you plan on moving and driving in Philadelphia in the coming weeks, then now is the time t scout, shop and study PA car insurance quotes. There are hundreds of car insurance companies in Pennsylvania who would be willing to give you a quote of how much insurance you will need to pay according to Pennsylvania laws and depending on the type of car that you drive, your driving record, car usage and mileage and the neighborhoods where you will often be visiting with your car.

Pennsylvania state law has a minimum requirement of 15/30/5 for car insurance. This means that when you ask for PA insurance quotes expect to be given one that will at least include coverage of at least $15,000 for minimum bodily injury liabilities for every injured person in an accident. The insurance should cover at least two persons in the accident amounting to $30,000 in every accident. Property liability limits in the state of Pennsylvania is pegged at $5,000, thus the 15/30/5 minimum coverage requirement for all drivers.


Aside from what is required by the state, you can actually opt to pay more, especially if you are driving a very expensive car! It is often suggested that if you cannot pay for a replacement for your car in the event that it is stolen or if it is involved in a terrible road mishap then it is always best to get full coverage for your car. This will make it easy for you to get a new car. Even the safest of drivers will need full coverage especially if you frequent areas where there is a high crime rate. Full coverage will cover vandalism and thievery.

Of course when you shop around for PA insurance quotes, don’t forget to ask for available promotions and discounts. Many car insurance companies in Pennsylvania will give you discounts if you are getting coverage for several vehicles in your family or if you have a really impeccable driving record. It is also best to inform your chosen car insurance company if you have protection devices and safety features installed in your vehicle. Let them know if you have car alarms and tracking devices in the event that your vehicle gets stolen. Emergency brakes and airbags will also help bring your insurance payments down so make sure that you let your car insurance company know about all these.

Remember that wherever you may be in the United States, driving without insurance is illegal and you can face criminal charges should you be caught driving without insurance. While a good number of American families may be facing financially difficult times, scrimping on insurance isn’t really a great idea. Pennsylvania drivers who would like to save some pennies on their insurance payments may consider shifting insurance companies and it should be a good idea to get several PA insurance quotes to get good rates.

About the Author: Are you looking for more information regarding PA car insurance quotes? Visit today!


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Public Relations

Internet Marketing How To Gain More Benefits From The Best Basic Home Based Businesses Of Origin}

Internet Marketing How to gain more benefits from the best basic Home based businesses of origin


Charles Michel

Make sure you are realistic when planning your home based business, if you can only work at it part-time, that is fine, just do not try doing everything at once, set yourself a couple of hours a day if you can, take your time and learn at your own pace. To be successful you are going to have to work hard, set yourself goals, be committed and determined, it’s a new business, no one said it was going to be easy.


A best home base business that is not turning a profit yet can be a trickier creature to handle. Giving up means that you are loosing the potential for a new income stream. It’s not always the right long term decision.

You must have some qualities or skills to be successful in your home business or anything for that matter. Hence please spend some time analyzing your strengths and weaknesses. You will want to capitalize on the former and minimize the affects of the latter. For example, if you are a good communicator or have a presentable personality, then you might want to handle public relations or customer support section of your business. If you are good with numbers and also possess knowledge of any accounting software, then you might become your own accountant and leave the communication part to someone else. Of course if you are good at more than one or two skills then nothing likes it, but always try to concentrate on your strengths and apply them in your business.

Hence a best home based business becomes an obvious choice for all those who want to work from home, become their own boss, and start a business with very little start up cost.

The editor of Jeff Paul of several books on the way in which to make some with

Make Money on the Internet

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Internet Marketing How to gain more benefits from the best basic Home based businesses of origin}

Public Relations

Top Tips For Finance Sector Pr

Top tips for finance sector PR


Lee Lazarus

Finance sector PR can be a very competitive environment, with a large number of players competing for limited space.

The key players in the sector are high street banks (both domestic and foreign), building societies, money aggregator sites, consumer groups as well as other specialist providers. As such, it pays to know your competition and apply a carefully considered PR strategy to ensure your voice is heard.

Before you begin

It’s important to understand the number of different routes to market your finance business before selecting the best type of media to target.

Obviously, people ‘buy’ personal finance products through a large number of sources (eg. high street branch, online, telephone, money aggregator sites, financial advisor, direct sales stands, supermarket checkouts etc.); often, where the product is sold is reflective of the complexity of their need and the product.


This route to market will almost always also influence the media choice of potential customers (e.g. if your customer is buying via a money aggregator site (e.g. moneysupermarket), they might read other online reviews/stories), and you should bare this in mind when deciding what type of media to approach.

Insight, advice and much more

Most national personal finance sections and online news sources carry some sort of ‘best buy’ comparison tables to help guide their readers. Getting your product showcased here can do wonders for your business.

Outside of best buy tables, titles vary significantly in the information and stories they will carry; some like surveys and research where others prefer case study lead articles and features that contain opinion and advice.

Analyse your target consumer and understand the media they consume this will guide your PR strategy.

Setting the agenda

It’s important to understand where publications take their news from. Some publication write based on their post bag, while others will rely on industry commentators to help identify hot topics

Because of the importance of many commentators, it is worth considering them as an extra audience/media outlet and you should plan an engagement strategy with them into your PR strategy.

It’s important to stay up-to-date. Often online bulletins/emails from key industry titles will set the agenda by identifying a story early on you may be able to add to the debate and provide further comment.

Think laterally. Just because you didn’t initiate the story it’s worth considering if you can add to it with statistics, comment, further insight or even a case study that illustrates the topic.

Find out more about what

PR agencies

have to offer in sectors including

finance PR


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Public Relations

Bmw Motorcycles For Sale Excellent Combination Of Fashion And Luxury

By Ashley Romoas

Every time we heard identify of the BMW Bikes for sale, one factor rapidly strike our thoughts is the posh and stylish models related to high end automakers. The producer is well known available in the market, and thus there is no such thing as a want of special introduction. Though they’ve earn good reputation by introducing modern sports sedans and coupes, which epitomize the right mix of high and security performance fashions as well. The general public are usually not conscious that the BMW automaker started their fingers within the manufacturing of motorcycles in the earlier 1923.

At current, the BMW Bikes for sale brings out varied sorts and models employed with the most recent leading edge technology. They are more popular in racing circuit as properly due to the distinctive features and specialties being associated with the motorcycles. The quality types of motorcycles produced by the BMW automaker are extremely in demand and thus most of the kids follow the brand. The engine power, improvement course of and the design are unified as in contrast with the opposite manufacturers. The models provide by the manufacturer are pleasing and lavishing that marks your driving experience with ease and comfort. In addition to, its quality, luxury and comfort, these models are also full of newest know-how in their distinct type of models.


BMW Bikes for sale is very recognizable throughout the nation; the automaker has separate clubs for fanatics, racers as well as for owners. The automaker can be recognized for sheer durability which is wrapped in the model. As the maker is unique all around the world, they’ve been stamped as prominent manufacturer after we talk about durability and reliability. In many of the actions motion pictures, the BMW bikes are extensively use. And this made the manufacturer to earn more popularity from the fanatic bikers.

Apart from the brand new models, there is good demand for used BMW Bikes on the market as well. As the worth tag for the new mannequin is dear and thus the general public are pull back. So there’s larger choice for BMW lovers in buying the used or second hand BMW Motorcycles. The motors used in the BMW bikes are extremely engineered, which could be stay longer even after 6-7 years. The primary thing you must look out is the proper upkeep and common test up that can enhance the age of the bike sufficiently. The two fashions BMW Okay 1200 and R 1200 are in good demand. Several types of types and designs will appeal to you definitely while buying your individual dream bike of your choice. It is advisable to take a look at the models from dependable sellers that may make it easier to in owing the acceptable model. Due to the status and popularity, the used or second hand fashions too received good reputation in the market.

About the Author: – The Place of used BMW Motorcycles for sale by owner, We have hundreds of Used BMW Motorcycles and BMW cars for sale.


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Public Relations

How To Make Your Own Urban Survival Kit If You Work In The City

By Charles O’Neill

If you work in the city an urban survival kit is a must-have. What is it? It’s a small, unobtrusive kit that you can grab in case of emergency like a terrorist attack, pandemic outbreak, earthquake, building evacuation etc.

After 9/11 many people realize that being prepared is essential. It may make the difference between life and death in a disaster situation.

The problem is that you don’t want to look like a nutjob lugging a huge emergency backpack with 2 weeks of emergency food supplies to work with you everyday. Plus you probably take public transportation and work in an office so you don’t want anything that is too heavy or stands out.

So here’s what to do. Start with a small black camera/SLR/digital video bag, fanny pack or EMT pouch. If it has a few useable pockets all the better.

I prefer black, but if that color stands out in relation to it’s relative background (i.e. against your purse, laptop bag, carrier bag, etc) try and find one that is closer to that color instead.

This bag can be attached to your laptop bag, briefcase, or even your belt depending on what you are doing and wearing (I used a couple of karabiners to attach mine to a laptop bag). You want to make sure it’s big enough for what you’re going to put into it.

Here are a few things to put into your urban survival kit:

– Several small Ziploc type bags

– Disposable rain poncho (in a 4″ x 5″ package)

– Mylar emergency blanket (small)

– Waterproof matches


– Small flashlight (one spare set of batteries too)

– Water purification tablets

– Collapsible water bottle (water bag)

– A couple of pens for writing

– Small note pad

– $30 to $50 in small bills including quarters

– Emergency ID card

– A couple of Energy bars (not chocolate bars)

– Copy of house key

– Portable wall charger for your cell phone

– Simple First Aid Kit

You might also need to add some additional things that are specific to you, such as medication, or feminine hygiene products.

The advantage to using a small discreet bag in an urban survival kit is that in an emergency most people won’t notice you grabbing a small bag quickly and heading out. Plus people on the street are less likely to notice it too.

The $30 to $50 in small bills is useful if ATMs are down and public transportation is out of the question. You can quickly grab a cab to get home. If you know it takes $40 to get home, you’re covered and way ahead of most people who won’t have cash on hand.

Also, if things get a little nuts, you can still use the cash to help get things or even ‘negotiate’ with someone.

Make sure to list the following on your emergency ID card:

– Your full name and cell phone number

– Any allergies or medical conditions you have

– Any medication and doses you take

– Your primary health care professional (Name, phone & office address)

– Your emergency contact people (Name & phone numbers)

Don’t use your home phone number, use a cell number.

Why not use your home phone number? If you put a copy of your house key in the urban survival kit, and you lose the kit, someone just needs to do a reverse look up on and get your current address. You might as well send out invitations to potential burglars.

Use the ziploc bags to hold your small bills, your emergency ID card, spare batteries, and house key. If you didn’t purchase a prepackaged First Aid kit, use another ziploc bag for that.

Remember to take as much of the air out of the ziploc bags as possible to reduce space. Place everything into your carrier. And away you go!

Also remember to check the expiry date of the your energy bars, I’d also recommend staying away from chocolate coated types, as they tend to melt in heat. Try and find a quality meal replacement bar that doesn’t have a lot of sugar so you can avoid the sugar spike and crash.

So those are a few tips on how to build your own small urban survival kit to have on hand. In case of emergency this kit can help you make it home to your loved ones quickly and safely.

About the Author: For more tips on urban survival visit Urban Survival Gear – a site helping you prepare for the worst if you live and work in the city. Or for more options for long term survival kits visit Survival Kits


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Public Relations

One Size Fits All Is Never A Good Buy}

Submitted by: JV Barrow

With all the hype and song and dance that everyone should have a website and can make massive amounts of money overnight you can expect that there are a large number of very disappointed people around the world sitting and staring at their computer screens wondering when it will all fall into place.

Eventually it will sink in that the one size fits all theory does not work in online business and lets face it, it doesnt really work in other aspects of our daily lives either. So, the facts of the matter is that when it comes to internet or any business you need to buckle down and plot your course taking care to start in a systematic manner so you dont lose too much time going down the wrong path. There is no guarantee that everything you try will work out the way you want it to, but by the same token, by planning you start with a very good idea of the possible outcomesrealistic outcomes that is!

So, having learnt to our benefit and sometimes our detriment that the one size fits all theory can lead to a very uncomfortable experience we need to stand up and state that we want internet tools and online marketing resources that are the best fit and suit our business. We want more than an online presence. We want to earn and yes, large amounts overnight would be great, but we will take growing increments over time once we can be assured we are moving in the right direction. So remember, with your internet business you need to start with a marketing plan.

Start by asking yourself some questions on your goals and objectives, the cost of rolling out or improving your website business and of course your strategies to achieve your projected results. Can you easily answer the following question?

What do you want to achieve with your internet business?

Once you get past the, earn lots of money overnight reflex response and cant come up with any other you may want to then review these options and see if there is anything you could not articulate or identify. This is just a sample of what could lead you to a good fit.

more sales


better conversion rates

increased product awareness

wider market reach

better and faster customer response time

brand building

Could it be that you just want an avenue to express your thoughts and opinions globally on your business niche and want these to be easily accessible?

Whatever your motivation, ensure your plan has suitable strategies to match your goals and objectives. Your strategies will make or break you in the internet business so make sure you research the options available to you. Do you know what you are getting into? Remember your website can be the best looking one on the internet with incredible WOW! factor with all the bells and whistles and win every award for presentation there is, but if you are getting no traffic, you might as well not waste your time. Good quality traffic arriving at your website is what will result in conversions and ultimately your continued business success. Otherwise your website may just become the albatross around your neck. So, once again ask yourself do you have enough information on website marketing such as:

1. Driving traffic to your website

2. SEO- Search Engine Optimization

3. Link exchanges

4. Public relations

Then here is crunch time as you have to look at your commitment in terms of both human and financial resources especially if you are the only one doing the work on your internet business. Have you thought of the answers to the following questions?

1. How do you plan to get there? In other words, what strategies are you going to use?

2. How much will it cost you to reach?

For some of us these are easy questions, for others, not so much.

This is the basic review to get you thinking on what fit best suits you. So once you have clarified your goals, decided on your strategies including having selected your internet tools and detailed your budget its time to get down to the real business. Getting your website to work for you.

There are lots more details that we can look into at another time but always remember, taking the plunge to do some initial planning is what makes for a good start to getting a comfortable fit.

About the Author: J V Barrow (JVB) of

is a marketing and management specialist within the services sector for over fifteen years having lived and worked in 6 countries across 2 continents. Firmly believes that the time is right to position for great results from global outreach.


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